Tag Archive for "Super Bowl XLVIII" |

What Brands Can Learn from Super Bowl XLVIII

By Sam Shepard

Despite the lopsided score, Super Bowl XLVIII was the most-watched television event in U.S. history, drawing in 111.5 million viewers. The halftime show also set a record with 115.3 million viewers watching Bruno Mars and the Red Hot Chili Peppers, beating the 110.8 million delivered by Beyonce last year. Even…

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