Taylor’s Sade Ayodele Speaks at PRSSA Panel
Account Supervisor, Sade Ayodele, recently participated in a panel discussion held by the Public Relations Student Society of America, Fashion Institute of Technology chapter (FITPRSSA). Sade shared her public relations experience and her love for sports marketing with FITPRSSA students. “Our job is to help our brands connect with consumers…
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What Brands Can Learn from Super Bowl XLVIII
Despite the lopsided score, Super Bowl XLVIII was the most-watched television event in U.S. history, drawing in 111.5 million viewers. The halftime show also set a record with 115.3 million viewers watching Bruno Mars and the Red Hot Chili Peppers, beating the 110.8 million delivered by Beyonce last year. Even…
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What’s Trending This Week
Facebook Newsfeed Ads: How To Optimize Your Spend Overview: After studying more than 975 million Facebook ad impressions delivered across multiple retailers in December 2012 and January 2013, Nanigans, a Facebook advertising-software company, released a recent study that highlights how Facebook page post ads in the newsfeed drives purchases and…
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Start Spreading the News. . .
For Marketers, the Road to Super Bowl 2014 Starts Now While the Baltimore Ravens plan their victory parade, and water-cooler talk bubbles over about Super Bowl ads, Beyonce, and game-changing power outages, it’s not too early to direct our attention to February 2014 and Super Bowl XLVIII. The extended blast…
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An NFL Fan’s Dream
Who says you can’t work and have fun at the same time? This winter I had the opportunity to attend the Pro Bowl in Hawaii and the Super Bowl in Indianapolis. How many people can say that they have been to both sporting events in their lifetime let alone in the…
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