“Sports is such a passion point, you can always hear what fans like and don’t like. Brands must alter their content plan based on that feedback.” That’s how Steve Phelps, Senior VP & CMO of NASCAR, kicked off answering one of the questions from “Storytelling to Build Affinity”, led by…
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Each year during SXSW Interactive, marketers look to uncover the latest emerging trends in the digital space. But what often can be the most compelling insight gained is whether their existing practices do in fact move the needle. That moment when marketers were questioning their past executions was on full…
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As we predicted, #WearableTech was one of the most talked about trends at this year's SXSW Interactive Festival. Beyond just “wearing” it, this type of technology will soon be able to be embedded within items and our bodies, allowing everyday subjects to become responsive and predictive. Andy Goodman, Managing Director…
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