As you read this post, thousands of marketers are descending upon Austin for SxSW. This year, Taylor Digital’s Amanda Lordy and Dan Gadd will be among them, soaking in the latest and greatest in technology, digital and social media – and sharing insights and observations along the way. Follow their…
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Last week, I was in attendance at South by Southwest (SXSW) Music conference for the fourth year in a row. Overall, the idea of SXSW Music conference has always been about music discovery – finding that new band that will be playing in your stereo system, on repeat, for months.…
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London will be the biggest social media sports event in history. There has been a fundamental shift in how we consume information since four years ago in Vancouver. Mass adoption of social media, the emergence of second and third screens, as well as the recent International Olympic Committee policy changes…
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So it seems that a slew of non-words have emerged from this year’s SxSW and among my favorites (besides FOMO) would have to be choddy. What is choddy, you ask. Well essentially, choddy is shoddy creative. Clever, huh? While checking out the sites and sound of Austin, my colleagues and…
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In this episode of 1 Minute News with A&J we tackle an issue that is plaguing many facets of marketing these days – the dreaded choddy. And what exactly is choddy, you might be asking yourself. Well see below to find out. So Choddy = Shoddy Creative and as you…
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