No, the revolution may not be televised…but you can bet it will be Vine’d, tweeted, streamed, and re-blogged
It’s nothing new, activist and political organizations alike have always been communicating through novel and often times creative channels. I’m sure you have seen posters from the Velvet Revolution, buttons worn in solidarity of the Suffrage movement, poetry and music rallying for Scottish Independence, and paintings from the French Revolutions…
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Is Twitter Becoming an E-commerce Platform?
Following a year-long trend of continuous platform upgrades, over the next few months Twitter will be rolling out a “Buy Button” that can be embedded in posts to allow users to buy a product with a couple of clicks. The feature, which will initially be limited to mobile and aimed…
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Why Twitter is Finally Placing its Bets on Video Content
It has been a big year for Twitter. In the nine months since its IPO late last year, the microblogging platform has made a series of strategic acquisitions and product upgrades to enhance the user experience – and drive additional revenue. From the acquisition of SnappyTV to product updates that…
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Twitter’s New Analytics: What’s in it For Brands?
This month, Twitter unveiled a new analytics dashboard that gives advertisers and verified accounts access to enhanced reporting on the performance of individual tweets as well as the overall performance of a particular account over a specified time period. In addition to the previously available retweets, new metrics available…
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What Brands Can Learn from Super Bowl XLVIII
Despite the lopsided score, Super Bowl XLVIII was the most-watched television event in U.S. history, drawing in 111.5 million viewers. The halftime show also set a record with 115.3 million viewers watching Bruno Mars and the Red Hot Chili Peppers, beating the 110.8 million delivered by Beyonce last year. Even…
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