No matter how many new tools are introduced each day, Facebook, Tumblr, Instagram, Pinterest and Twitter are the go to platforms that marketers are using to spread their brand message. In order for brands to really use these social networks to their advantage, it’s important for them to know who…
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On January 3rd, Kobe Bryant created his Twitter handle and the sports industry was astounded. The legend has caved into Twitter years after the biggest names in sports have had a presence on the platform. Kobe’s twitter has been growing at about 100K followers per day, and he finds himself…
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Instagram Controversy Overview: Over the past year, the popular photo sharing app, Instagram, seemed like it could do no wrong. It’s easy-to-use interface turned millions of average consumers into “professional” photographers (at least in their own minds) and attracted the attention of countless brands and media headlines. In April, it…
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In today’s market, consumers can interact with the world’s leading brands easily via social media. Whether it be providing admirable feedback on a product or letting a brand know that their marketing technique is faulty, consumers are becoming more transparent with their thoughts, and brands have taken notice and are…
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At 12:01 am this Sunday morning, I was on my phone refreshing my twitter feed in a pull down motion as if I was playing slots in Las Vegas. This motion happened over the course of the next hour quite frequently until I was ready to go to sleep. For…
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