Why Twitter is Finally Placing its Bets on Video Content
It has been a big year for Twitter. In the nine months since its IPO late last year, the microblogging platform has made a series of strategic acquisitions and product upgrades to enhance the user experience – and drive additional revenue. From the acquisition of SnappyTV to product updates that…
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Instagram vs Vine. Which Bite-Sized Video Wins?
Last week, Instagram launched a new feature that now supports videos on its interface. This latest update lets users create 15 second clips to share with their followers. With 13 filters and editing capabilities, Instagram may have positioned itself as a force in the video-sharing space. Outside influencers have even…
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Chronicling a Viral Video – Was it a Success?”
There’s no question that this is a pretty cool video. 7.6 million views don’t lie. As both a content creator and a lifelong New Yorker who has seen just about everything short of flying people in this city, it’s understandable why the video was shared to such a great extent.…
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SmartWater’s Jennifer Aniston “Viral” Video
One of my biggest professional pet peeves is the misuse of the term "viral." While we can strategize on how to ignite sharing and viral-ability through compelling content, we can’t just say “let’s make a viral video” and go with it. Today I just might eat, or should I say…
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It Drives Me Crazy When: PATH Trains Loop Video Content
If you couldn’t tell from my Threads bio, I am a proud, born and bred Jersey girl. Though I love working in Manhattan, I love living in Hoboken even more. The kind folks at the Port Authority of NY and NJ make it very easy for us Hobokenites to get…
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