Among sports bloggers, was an early adopter. “A body capable of enduring all efforts, either of the racecourse or bodily strength…this is why athletes in the Pentathlon are most beautiful.” (All in a Twitterish 142 characters, to boot.)

The point is, whether rooting for the Roman Lions or the Detroit Lions, people love to talk sports. Pregame, post game, and for the two- and three-screeners out there, during the game. In fact, the game almost gets in the way of the talk. This article in today’s WSJ, Talking Sports Beats Watching It, captures the explosion of these conversations, thanks in no small part to social and digital platforms that have taken the conversation from the thousands of barstools to millions of mobile phones.