Just as the #ALSIceBucketChallenge was building steam, Taylor CEO and Managing Partner, Tony Signore, announced that the company would donate $100 in the name of each and every employee who participated in the challenge. After Signore took the first plunge, submissions started pouring in from Taylor employees in New York, Charlotte, Los Angeles and Chicago. In all,Taylor saw 68 employees participate in the Ice Bucket Challenge, leading to a $6,800 donation being made to the ALS Association.
Taylor’s employees accepted the challenge in enthusiastic and spirited ways, with videos made from the front gate of Michael Jordan’s house, New York City rooftops, inside production green rooms, buried to their heads in sand on beaches, in backyards, bathtubs, and more.
“We’re really proud of how we embraced the challenge and the opportunity to partake in raising awareness and funds for the ALS Association,” said Bryan Harris, Taylor COO and Managing Partner. “It was fun and creative, but more importantly, it was meaningful and impactful for a special cause.”
Here is the complete playlist of all of the Taylor #ALSIceBucketChallenge videos:
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