We all love our pets, so what better time to celebrate than the month of May, also known as “National Pet Month.” This year, Taylor is working with Purina on their National Pet Month program – the Roll Over Hunger Challenge. Purina has teamed up with former NFL quarterback and current analyst Brady Quinn and his wife, Olympic gymnast Alicia Sacramone Quinn, to celebrate this month by asking pet lovers to participate in the #RollOverHunger challenge to help feed shelter pets in need.

The program kicked off on April 29, accompanied by a media tour in NYC with the Quinn’s and the release of a humorous PSA produced by Taylor Creative Studios. The short features the Quinn’s and their two dogs, Boss and Bella, encouraging consumers to take part in the online challenge.

Anyone can participate! To get involved, pet lovers everywhere can upload a photo or video of themselves or their pets rolling over (or attempting to) to www.RollOverHunger.com and share their photos and videos on social media using the hashtag #RollOverHunger.

For every photo or video uploaded to RollOverHunger.com during the month of May, Purina will donate $2 to the Petfinder Foundation, up to $50,000, to feed shelter pets in need.