Taylor Supports Leading Brands at Super Bowl LII

February  7,  2018 / By Cynthia Ramsaran

For more than 30 years, and on behalf of the world’s leading consumer brands, Taylor has created and executed hundreds of marketing communications campaigns leveraging the most prominent sporting event of the year: Super Bowl.


Last week in Minneapolis was the culmination of our collaboration with ten brands that included leading the social strategy and execution across several P&G brands as well as executing on the ground at the Super Bowl for many other client partners.


Here are snapshots of Taylor’s game-changing strategy, best-in-class activation, and unparalleled teamwork. You’ll see that while the game matchups and advertising themes change year over year, one thing remains constant: Our passion for consumer engagement around marquee sporting events like the Super Bowl.


Please find these highlights and more in the recap below.



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