In honor of NASCAR’s 70th anniversary — and with the Daytona 500 just days away — Taylor created an in-depth case study that examines our groundbreaking partnership with NASCAR and how it helped transform fan engagement across the sport as well as the sports industry. The case study, featured in the Sports Business Journal’s special NASCAR edition this week, clearly illustrates how Taylor’s unique approach to brand planning and digital strategy can guide a leading sports property to drive transformational change across its organization.


See the below images for the entire NASCAR insert/case study: