“Write Something…” The instructions in the Facebook box seem so simple, yet we all know that writing just anything isn’t necessarily the way to get positive engagement on your brand’s fan page. Last week, the Digital Strategy team hosted a roundtable to discuss the art of the status update, discussing ways to craft a compelling update that will also increase interaction among the community.

It’s important to get comments and likes on your status updates since the more you have, the higher your chances are for being featured in someone’s Top News feed. In my years of experience managing pages for brands, the following status update templates have been successful for increasing engagement:

    1. Ask open-ended questions – “Who are you rooting for in the game on Sunday?” “What’s your favorite Happy Hour drink?” Ask questions that are fun, but are also relevant to the brand you are representing. People will be eager to share their thoughts and will often relate their answer back to your brand.









    And finally, it’s important that you answer two questions before you hit the “Share” button. “Does this post relate to the brand and demographic?” and “Would I be engaged with this update as a fan of this page?” If the answer is “Yes” to both, post away!

    Any status update template that has worked for you that I missed? Tell me about it in a comment below!