Three Tips for Winning the Esports Marketing Game

October  1,  2018 / By Cynthia Ramsaran

Hearing from many marketers who have attended esports business conferences like XLIVE and HIVE Esports Business Summit recently, we know that many non-endemic brands are looking for the right entry point into the dynamic world of esports. An industry poised to be a billion-dollar revenue generator by 2021, professional gaming presents many sponsorship opportunities for brands to reach a diverse, global audience. In the video below, we offer some helpful tips and insights for marketers looking to engage with fans of this dynamic space  — authentically, creatively, and meaningfully.

 


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