At Taylor, Storytelling Drives Consumer Engagement.
P&G’s Tide Brand
As part of Tide’s inter-agency team, Taylor’s integrated P.R. and social media plan kept the iconic brand at the forefront leading up to and throughout the Super Bowl LII conversation. Tide ingrained itself in the Super Bowl conversation in a way few brands ever have—at the leading edge of broadcast, digital and online communications. Tide’s premise during Super Bowl? If any ad had clean clothes in it, it must be a #TideAd