With the NFL season kicking off this week, Taylor executives Samantha Baier and Sade Ayodele offer insights on how brand marketers  should be creating narratives that better speak to female fans.

In this companion video to Sade’s blog post from last month, we discuss where brands are falling short when marketing to female NFL fans (who comprise nearly 50% of the fan base), which brands in others sports are doing it right, and the key to engaging with fans with through inspirational and aspirational creative.  “There are a lot of role models that brands can tap into to find those stories that inspire us,” says Baier. “That’s really where the heart of it is and where we see the opportunity for brands in the NFL space.”