The ability to remain flexible and nimble in a real-time context is an invaluable attribute to the sports content development process.

In this episode of our #ViewFromTheField series, Sports Content Manager Bo Wulf discusses the importance of real-time opportunities when creating content in the sports landscape – just in time for the 2016 season, where Taylor client partner P&G’s brand dominates the social media conversation time and time again. Sports marketers, Wulf explains, must understand the timing of content as much as the kind of content that connects emotionally with the fans.

Watch past #ViewFromTheField episodes here.