In an industry full of anecdotes and articles on “success,” standing out from the crowd can be a challenge. A lot of the work Taylor has done over the years has focused less on creating content-driven solely by metrics, and instead taken the approach of creating, building, and doing—for and with, a purpose. A KPI speaks to the end result of a product, but what happens in between? The meat of a story, of a product, and of a team building a product, lies less in the “what” and more in the “why.” The intention of the work we do is fundamental to helping our clients and our colleagues navigate the terrain of the industry, an industry that can sometimes feel like the wild wild west—new tech, new ideas, and new shifts in media have caused many to question the merit of the work being produced. But, what has yet to change is the power in leading with purpose. Taylor believes wholeheartedly in purpose as a true benchmark for a successful strategy, creative, and life. Purpose is the GPS of our work, the roadmap to what leads not only to groundbreaking discoveries in the things we create but in the people our creations are affected by.


Your purpose can find you if you’re digging for it. Some of the work required in finding a purpose, your purpose, is leaning into the heart space and listening to what it tells you. Too kooky and new age-y maybe, but the idea is to trust in what you’re journeying is trying to tell you. Our purpose, while different for all of us, is a profound sort of calling; the thing that drives us throughout the day to strive and push for more. In an ideal world, our purpose is rooted in something bigger than us, that also compels others to take action and move forward in their own purpose. Sometimes, our purpose starts as a small spark. I’ve heard it said that our passions come with the practice of something we have become exceptionally good at. Suffice to say that our purpose is also tied to that thing we have dedicated not just physical time to, but also spirit and heart energy towards. And what that means is we have an invested interest that lives beyond just the tangible work that everyone else gets to see as you walk your path. The purpose is the thing that fuels the work, that creates the grounding for all other work to flourish. A purpose adds value to our work, a broader way of viewing how we attack the world. The pathways to our growth are attached to the falling and failing that happens when we place ourselves on the frontlines of a life fueled and spurred by a pursuit of our purpose. We are all venturing out, seeking; looking for the meaning in our interactions. It is this seeking, this consistent digging that calls us to look for the treasure buried within.



The words we use to talk about our purpose have so much use; the power they yield to shape and shift narratives is an extraordinary feat in and of itself. How we choose to speak to what our purpose is, can also set the tone for how we move and live in said purpose. And that purpose can be in the ways we raise our children; how we speak to colleagues and family and friends; how we pursue potential partners and new opportunities. At its core, our purpose helps us identify our value system or rather, helps us distinguish the rules we govern our lives with. In that same breath, with a purpose that aligns with a value system centered on how we view our world, we’re also allowing ourselves the room for empathy for the purpose of others, and respect for the ways in which others journey. With purpose, we are inviting imagination; the idea that we can create a vision for ourselves that extends beyond the surface day-to-day lives we have curated for ourselves. Some don’t know what their purpose is, are still searching for the language, for the ways in which to tap into the guiding force. Some find it at twenty-five, others at fifty-five. Patience is indeed a virtue when it comes to the marathon that is this purpose-driven living we’ve subscribed to. The real magic lies in not getting caught up in the timing of the finding, but to focus on the work in seeking out the things that speak to us in a way that gives clarity to our purpose.



We all journey differently, each of us following our own calling, walking to the beat of our own triumphant drum. And it’s easy to get caught up in “who did it first?” and ‘who did it better?” race we attempt to find footing in when searching for what motivates us to do our work and get out of the bed in the morning. Let’s face it, for some of us, getting out of bed in the morning IS the work. But, that’s not the purpose. Essentially, WE are the purpose—how we live our lives determines what the purpose may be for each of us. Take your time, enjoy the journey.


Your purpose will find you if you’re looking.