PSFK today published a huge report called “The Future of Mobile Tagging.” Contrary to our 140-character mindset, when I run across a document that’s 95 pages long, I’m reading.
Every day, another story about mobile rears its head onto our reading lists. Google and Apple are locked in battle. Verizon and AT&T are basically trashing each other, as Verizon gears up for its iPhone launch. And once a day, you’ll see an article that every teenager in America has a smartphone.
To say mobile is the future is like saying Rex Ryan likes lunch. For basically any marketing platform—from games to geo-location to content sampling, there’s a tag for that. If you’re interested on getting tags into your next creative platform, or just have a passing interest in where our industry is going, give it a read.