What Marketers Can Learn From The Success Of The ALS Ice Bucket Challenge

By Elisabeth Podair - Last updated: Friday, September 5, 2014

You have to be living in Antarctica under an ice cap to not have heard of the viral (and yes, I am usually loathe to use that word) sensation: the ALS Ice Bucket Challenge. There is much to be said about how the Ice Bucket Challenge bonded together the world (and Taylor, as well) to raise almost 100 million dollars to fund ALS research. During the same time frame in 2013, less than 3 million dollars was raised. Now, marketers are scrambling to analyze why this simple phenomena has gone

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Life After Like-Gating Is Positive For Brands On Facebook

By Han Ma - Last updated: Friday, September 5, 2014

Facebook + Update = Shocking? When it comes to policy updates, the social networking giant goes through more changes throughout the year than the Cleveland Browns’ starting quarterback lineup in the past decade. With that said, Facebook recently announced a significant modification that is truly worth mentioning. They will now remove “like-gating” as a requirement for consumers to engage with Facebook Pages on November 5. Harshdeep Singh, a software engineer at Facebook, outlines the

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Instagram Ads: The Future For Brand Advertising

By Breanna Longo - Last updated: Friday, September 5, 2014

Brands, take notice – sponsored content on the emerging platform is here to stay. The photo and video sharing application initially broke the news to their international audience in late 2013 and brands have been anxiously waiting to see how the latest ad network would perform. Now, a year later, Instagram has opened up their platform to more brands and will increase the number of ads being rolled out in the upcoming months. But why has the rollout taken so long? Instagram notes that making

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Why Twitter Is Finally Placing Its Bets On Video Content

By Gabi Reynolds - Last updated: Friday, September 5, 2014

It has been a big year for Twitter. In the nine months since its IPO late last year, the microblogging platform has made a series of strategic acquisitions and product upgrades to enhance the user experience – and drive additional revenue. From the acquisition of SnappyTV to product updates that allow multimedia players within tweets, we see a common theme: Twitter is finally placing its bets on video. Twitter ended Q2 on a high note, pulling in $277 million in advertising revenue that

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SOCIAL IN BRAZIL

By Taylor - Last updated: Thursday, August 14, 2014

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Native Advertising And Programmatic: Pro’s Con’s And Everything In Between

By allie bostwick - Last updated: Tuesday, August 5, 2014

Native Advertising has been a hot topic of discussion in the paid media world these days. By definition, native advertising is known as, “A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” Is Native Advertising effective? Are marketers and brands sold on it? Why should a brand use native advertising? A recent article by Media Post, provided some interesting statistics showcasing that 68% of marketers believ…

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The Keys To Digital Media Success At World Cup

By Dan Gadd - Last updated: Tuesday, August 5, 2014

The 2014 World Cup was record breaking in nearly every way. It was quite literally the planet’s most popular event. More than one billion people watched it on television. Facebook and Twitter saw record engagement numbers, including three billion interactions on Facebook and 32 million Tweets during the World Cup’s final game. Brands spent big money on marketing and advertising at the World Cup. Fueled by the passion that lives on social media, for the first time, budgets shifted signific…

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Own Goal: Brands’ Common Social Media Mistakes During World Cup

By Dan Gadd - Last updated: Tuesday, August 5, 2014

We conducted extensive social media analysis during the 2014 World Cup to find out how the biggest social media event’s winners earned victory. Along the way, we also uncovered common missteps that generally led irrelevance (or worse) in a crowded landscape. Brands that did not spend extensive time evaluating what would work on social media generally ran into issues with low reach, lackluster engagement and/or costly paid social campaigns that performed below benchmarks or expectations.

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The Evolution Of Media Buying: Why Programmatic Is The Next Big Thing

By Trisha Pena - Last updated: Tuesday, August 5, 2014

From the belly of the paid media world there has been a substantial amount of talk regarding the latest emerging media buying trend – programmatic. Chances are you’ve heard all the rumblings from major players in the space but in addition to all of the excitement over the latest technology comes a lot of confusion. You’re not alone. Programmatic has become a buzzword that many specialists use but few actually fully understand and we’re here to help explain this new development in the m…

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Twitter’s New Analytics: What’s In It For Brands?

By Matthew Anger - Last updated: Tuesday, August 5, 2014

This month, Twitter unveiled a new analytics dashboard that gives advertisers and verified accounts access to enhanced reporting on the performance of individual tweets as well as the overall performance of a particular account over a specified time period. In addition to the previously available retweets, new metrics available include impressions, favorites, and clicks on links. The new dashboard will also let you see how many followers you are gaining and how many times your profile…

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