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Sports
How Women In Sports Will Dominate This Year From Records to Revenue
In 2023, women's sports surged, with the WNBA Finals and NWSL's media rights deal breaking records. As women's sports continue to rise, brands have an opportunity to capitalize on this momentum for long-term success.
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Music
How is Beyoncé's New Country Music Redrawing the Genre's Boundaries?
Beyoncé is sparking a genre renaissance within country music, reclaiming Black heritage and challenging industry norms. Her influence is reshaping country music’s cultural identity & audience profile, offering brands opportunities for authentic engagement.