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The Taylor Model: a Select Portfolio of Category Leading Consumer Brands

“At a critical moment in the history of the sport, NASCAR turned to Taylor to spearhead its transformation for the 21st Century. Taylor’s unique capabilities in areas like strategic planning and digital consumer engagement helped NASCAR frame a vision for its future in a way that only a Bain or McKinsey could have matched, but Taylor’s sophisticated understanding of the motorsports landscape set them apart.”

Steve Phelps, Senior Vice President and Chief Marketing Officer, NASCAR