POV

In 2023, women's sports surged, with the WNBA Finals and NWSL's media rights deal breaking records. As women's sports continue to rise, brands have an opportunity to capitalize on this momentum for long-term success.

Beyoncé is sparking a genre renaissance within country music, reclaiming Black heritage and challenging industry norms. Her influence is reshaping country music’s cultural identity & audience profile, offering brands opportunities for authentic engagement.

In this Taylor Talk, Felton Brown (Creative Director) and Mike Brunson (Senior Designer) take us on a transformative journey describing their ideation & creative process, crafting a visual narrative that pays homage to the wisdom and creativity of African American voices.

To fully benefit from utilizing athlete sponsors, brands must understand Rule 40 - a regulation to guide what a competing Olympic athlete is allowed to do with their own commercial partners.

Authenticity is more relevant than ever when it comes to the rising popularity of esports and streaming platforms. Gen Z is putting inclusion and diversity at the forefront of mainstream media storytelling.

Even with a head start, sponsors still struggle to create ideas that will stand out in the crowded space. TOP sponsors need a partner that truly understands the Olympics.

Music and fashion are two avenues that Gen Z uses to embrace individuality and self-expression. Both aspects speak to this generation’s unique take on diversity and inclusivity.

Members of Gen Z are on the front line of a cultural renaissance, a propelling force in a time when change is the only constant.