POV

In the wake of the election, it’s clear that this generation is pulling culture in unexpected directions. While Gen Z is constantly creating new sub-segments, the passion points outlined below are consistent drivers of conversation and community. We employed a curated, social-first sounding board run over two weeks to gain first-person insight into the conversations happening across fashion, music, sports, and food.

Election seasons aren’t just busy for politicians—they also create ripple effects across industries, especially brand marketing. Political campaigns continue to flood the media landscape, with brands facing an increasingly complex environment to navigate. Election cycles influence not only ad spend and messaging but also shape consumer sentiment in ways that can impact the entire marketing mix. Smart brands don’t just react to these shifts—they anticipate them.

Taylor, celebrating 40 years as a leading marketing communications agency renowned for its innovative brand strategies and deep expertise in consumer public relations, proudly announced the appointment of Maeve Hagen to the role of Chief Executive Officer, effective January 1, 2025. Hagen, who currently serves as Managing Partner, is transitioning to the role held by industry leader Tony Signore for the past two decades.

In the ever-evolving marketing and advertising landscape, the power to shape societal norms and influence culture is undeniable. With this power comes a weighty responsibility, particularly when representing our society's diverse tapestry.

A new demographic has entered the chat and they are making a mark: the “200%ers.” These individuals, deeply rooted in their Hispanic heritage yet fully embraced as Americans, embody a bicultural identity that shapes their values, experiences, and aspirations.

Welcome to the first edition of our Possibility in Craft series: a Taylor series that breaks down the different craft elements of an execution—like sound design, art direction, editing, and more! Check out this first episode on iconography and how we successfully utilized the dancing girl emoji in our Smirnoff Spicy Tamarind “Baila con Smirnoff” campaign.

The Olympics face declining viewership, prompting the IOC to add new sports like BMX and breakdancing to attract younger audiences. This strategy aims to revive interest and maintain relevance, though it creates challenges for sponsors adapting to the changing sports lineup.

Authentically connecting with the LGBTQIA+ community requires more than just a once-a-year check in, rainbow merch, and even, good intentions. It demands genuine understanding, ongoing commitment, and a willingness to listen and learn.