POV

Listen in as Maeve & Tracy dive into the art of authentic branding. From understanding the heartbeat of local communities to crafting unforgettable cultural moments, Tracy breaks down how brands can walk the walk—not just talk the talk.

Gather round the cauldron of the internet, where platform soup is boiling over, and social media’s most darling channel is on the precipice of getting tossed out of the pot.

In this episode of The Taylor Ten, Bruno Forcine chats with Tom Turcich, the 10th person ever to walk around the world and the author of "The World Walk". Tom shares how audacious goal-setting turned seven years of walking into a lifetime of lessons, from dodging blisters to facing personal growth head-on.

On this episode of The Taylor Ten - a Taylor Podcast, Senior Vice Present Dave Finn speaks with Guinness U.S. Brand Director Joyce He. Listen as they discuss effective leadership, sources of inspiration (spoiler alert: you can learn a lot from mediocre leaders!) and an analysis of the cheerleading captains in the 2000 classic “Bring It On.”

As the demands on sponsorship investment grow, so does the need for a sophisticated, data-driven approach to ensure that brands not only meet their ROI goals but thrive in a more competitive environment.

In the wake of the election, it’s clear that this generation is pulling culture in unexpected directions. While Gen Z is constantly creating new sub-segments, the passion points outlined below are consistent drivers of conversation and community. We employed a curated, social-first sounding board run over two weeks to gain first-person insight into the conversations happening across fashion, music, sports, and food.

Election seasons aren’t just busy for politicians—they also create ripple effects across industries, especially brand marketing. Political campaigns continue to flood the media landscape, with brands facing an increasingly complex environment to navigate. Election cycles influence not only ad spend and messaging but also shape consumer sentiment in ways that can impact the entire marketing mix. Smart brands don’t just react to these shifts—they anticipate them.

Taylor, celebrating 40 years as a leading marketing communications agency renowned for its innovative brand strategies and deep expertise in consumer public relations, proudly announced the appointment of Maeve Hagen to the role of Chief Executive Officer, effective January 1, 2025. Hagen, who currently serves as Managing Partner, is transitioning to the role held by industry leader Tony Signore for the past two decades.