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The Unstoppable Cultural Impact of TikTok: Ban or No BanThe Unstoppable Cultural Impact of TikTok: Ban or No Ban
Social Media
Social Media

The Unstoppable Cultural Impact of TikTok: Ban or No Ban

By
Beckie Sommo
and
Gather round the cauldron of the internet, where platform soup is boiling over, and social media’s most darling channel is on the precipice of getting tossed out of the pot.
The Paradox of Increased Sponsorship Fees in GolfThe Paradox of Increased Sponsorship Fees in Golf
Sports
Sports

The Paradox of Increased Sponsorship Fees in Golf

By
Dave Finn
and
As the demands on sponsorship investment grow, so does the need for a sophisticated, data-driven approach to ensure that brands not only meet their ROI goals but thrive in a more competitive environment.
Navigating the New Era of Community with Gen ZNavigating the New Era of Community with Gen Z
Gen Z
Gen Z

Navigating the New Era of Community with Gen Z

By
Lauren Qualters
and
In the wake of the election, it’s clear that this generation is pulling culture in unexpected directions. While Gen Z is constantly creating new sub-segments, the passion points outlined below are consistent drivers of conversation and community. We employed a curated, social-first sounding board run over two weeks to gain first-person insight into the conversations happening across fashion, music, sports, and food.
How Brand Marketers Can Win the Election (Cycle) How Brand Marketers Can Win the Election (Cycle)
Politics
Politics

How Brand Marketers Can Win the Election (Cycle)

By
Kait Stack
and
Election seasons aren’t just busy for politicians—they also create ripple effects across industries, especially brand marketing. Political campaigns continue to flood the media landscape, with brands facing an increasingly complex environment to navigate. Election cycles influence not only ad spend and messaging but also shape consumer sentiment in ways that can impact the entire marketing mix. Smart brands don’t just react to these shifts—they anticipate them.
A Bold New Chapter at Taylor: Maeve Hagen to Succeed Tony Signore as CEO After Two Decades  of Visionary LeadershipA Bold New Chapter at Taylor: Maeve Hagen to Succeed Tony Signore as CEO After Two Decades  of Visionary Leadership

A Bold New Chapter at Taylor: Maeve Hagen to Succeed Tony Signore as CEO After Two Decades of Visionary Leadership

By
and
Taylor, celebrating 40 years as a leading marketing communications agency renowned for its innovative brand strategies and deep expertise in consumer public relations, proudly announced the appointment of Maeve Hagen to the role of Chief Executive Officer, effective January 1, 2025. Hagen, who currently serves as Managing Partner, is transitioning to the role held by industry leader Tony Signore for the past two decades.
Beyond Mirror and Mold: A New Approach to Diverse Representation in MarketingBeyond Mirror and Mold: A New Approach to Diverse Representation in Marketing
DEI
DEI

Beyond Mirror and Mold: A New Approach to Diverse Representation in Marketing

By
Dr. Tolonda Tolbert
and
In the ever-evolving marketing and advertising landscape, the power to shape societal norms and influence culture is undeniable. With this power comes a weighty responsibility, particularly when representing our society's diverse tapestry.
Why Being 200% Hispanic and American Is a Game-Changer for AuthenticityWhy Being 200% Hispanic and American Is a Game-Changer for Authenticity
Hispanic Heritage Month
Hispanic Heritage Month

Why Being 200% Hispanic and American Is a Game-Changer for Authenticity

By
Mariam Gonzalez
and
A new demographic has entered the chat and they are making a mark: the “200%ers.” These individuals, deeply rooted in their Hispanic heritage yet fully embraced as Americans, embody a bicultural identity that shapes their values, experiences, and aspirations.
Are the Olympic Games Still Relevant?Are the Olympic Games Still Relevant?
Olympics
Olympics

Are the Olympic Games Still Relevant?

By
Jake McGrady
and
The Olympics face declining viewership, prompting the IOC to add new sports like BMX and breakdancing to attract younger audiences. This strategy aims to revive interest and maintain relevance, though it creates challenges for sponsors adapting to the changing sports lineup.