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Technology
Artificial Intelligence: Friend, Foe, or Fad?
The rise of artificial intelligence as a tool and a plaything has been meteoric, and its impact on the advertising industry is already making waves.
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Advertising
The Importance of Turning :30 Into Days…Weeks of Talkability
Gone are the days of broadcast partners commanding $6 - $7 million for a :30 during the big game and brands seeing the return on that investment in that singular moment alone.