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The Importance of Turning :30 Into Days…Weeks of TalkabilityThe Importance of Turning :30 Into Days…Weeks of Talkability
Article
Advertising

The Importance of Turning :30 Into Days…Weeks of Talkability

By
Maeve Hagen
Gone are the days of broadcast partners commanding $6 - $7 million for a :30 during the big game and brands seeing the return on that investment in that singular moment alone.
How To Avoid Audience Exploitation Fueling The Rise Of Social MediaHow To Avoid Audience Exploitation Fueling The Rise Of Social Media
Article
Social Media

How To Avoid Audience Exploitation Fueling The Rise Of Social Media

By
Ariel Smith
New technologies in communications is nothing new to society at large, its impact on culture and the way people innovate the way they interact with each other cannot be ignored.