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The collaboration between Lululemon and the NHL seamlessly merges the identities of both brands, appealing to fans of both sports and active lifestyles. Similarly, our brands can leverage existing partnerships with sports teams to promote products and merch as the perfect balance for consumers who love both sports and spirits, highlighting tailgate cocktails and game day pairings with our brands.
The NFL’s animation-style telecasts give brands an opportunity to create unique ideas/campaigns that reach new audiences and football fans of all levels.