Blueprint Of Progress

Insurance leader AIG aimed to extend the impact of its title sponsorship of the AIG Women's Open beyond a singular event, demonstrating a deeper commitment to advance gender equity - in golf, business and society. We developed the “Blueprint of Progress” that solidified AIG's core value and positioned the organization as a leader in allyship, mobilizing all stakeholders to grow together. Our message connected global audiences across a spectrum of channels, including TVC, digital, social, influencer, print, experiential, and corporate communications. It drove deeper engagement with our ambassadors, colleagues, valued clients, and brokers, while generating a palpable sense of excitement in the lead-up to, and throughout, the championship.

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