From IRL to Social

Capital One is known for its functional cardholder benefits and has been on a quest to envision itself as a travel, dining, and entertainment experience brand. Knowing audiences are less concerned with what happened at an event that already-occurred or that they can’t attend, the challenge became how do we inspire audiences with content around how they can get access to experiences like these for themselves. 

We developed a two-pronged content approach that drove holistic storytelling around Capital One rewards and experiences. Strategic creator partnerships showcased the cardholder lifestyle across Instagram and TikTok, while nimbly produced brand content translated activation touchpoints into dynamic social engagement.