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Insurance company and industry-leader AIG was seeking to further the reach of their title sponsorship of the AIG Women’s Open and evolve their definition of gender equity. We crafted a global campaign that elevated AIG’s core value to one of interconnected allyship and associated their commitments to client service and colleague mentorship with their support of women’s golf. The campaign activated across TVC, digital, social, print, experiential and corporate communications in multiple markets to truly own the week of the Open both online and off.
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“We elevated a historic moment in women’s golf — sharing it with the world through film, media, social, and at the event”
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