Secret

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Women in soccer finally get the shine they deserve
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In the summer of 2020, the National Women’s Soccer League raised the bar by becoming the first professional sports league to resume play during the COVID-19 pandemic, but they didn’t receive the recognition they deserved. Taylor and Secret, a champion of women’s soccer, enlisted more than 40 NWSL players to put a twist on a viral social media challenge, the “Wipe it Down” challenge.

  • 7.3M views
  • 400K engagements
  • #1 spotlight on women’s soccer
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