Brands Fumbling When it Comes to the Female NFL Fan
By:Sade AyodeleFootball is not only a man’s game. While there are twenty-two men on the field, there are plenty of women behind the scenes, on the sidelines, and in the stands, heavily invested in the game. Take Beth Mowins. On Monday, September 11th, 2017, she is set to make history…
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NASCAR: The Marketing Impact of Losing a Star Driver
By:Trisha PenaEarlier this year, NASCAR legend Dale Earnhardt Jr. announced he would be retiring from full-time Monster Energy NASCAR Cup Series racing. This comes just two years after Dale Jr.’s Hendrick Motorsports superstar teammate Jeff Gordon resigned, which brings up the question: what happens when a team loses a star driver?…
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Taylor NYC Summer Outing
By:Cynthia RamsaranTaylor executives swapped out office views with the breathtaking New York City skyline at our recent annual summer outing. Colleagues and their families spent the afternoon together cruising on the Lexington sharing laughs and enjoying cold drinks and snacks. Below is a collection of photos depicting our wonderful day together.…
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Taylor Helps Bring Back the Tide Ride for NASCAR Fans
By:Christina KavanaughAn entire generation of NASCAR fans fell in love with the iconic orange and yellow “Tide Ride,” and became lifelong fans of its legendary drivers during Tide’s storied history in the sport. In 2016, fans across all generations witnessed the new Tide PODS car hit the track at the Darlington…
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Artificial Intelligence is Changing the Game for Influencer Marketing
By:Cynthia RamsaranIn a prior blog post, we explained how Artificial Intelligence (AI) has become an important tool that offers brand marketers the potential for cost savings, increased efficiency, and business improvements. Now, another way to demonstrate AI’s benefits for marketers is in influencer campaigns. By using AI to identify the most…
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