NBA Twitter: Who Was Most Discussed at the Deadline
By:Michael GuzzoEach year, the NBA Trade Deadline creates tons of buzz and discourse on social media. With trade whispers swirling around the deadline, we decided to take a look at which players and basketball personalities that were involved in trade talks were the most mentioned on Twitter around the time of…
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2019 Esports Trends Report
By:Cynthia RamsaranTaylor’s 2019 Esports Trends Report Summary: In 2018, although the esports industry was still very much fragmented, total revenue from sponsorships, advertising, media rights, game publisher fees, and tickets/merchandise exceeded $900 million Now, poised to generate close to $1.5 billion in revenue this year, it’s obvious esports is on…
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53 Facts About Mercedes-Benz Stadium
By:Salina BenitezThe city of Atlanta and Mercedes-Benz Stadium played host to Super Bowl LIII between the New England Patriots and Los Angeles Rams. Although the action on the field didn’t live up to its pre-game billing, Mercedes-Benz Stadium which is operated by Taylor client partner AMB Group LLC, served as the…
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Social Bowl LIII
By:Michael GuzzoSuper Bowl LIII has come and gone, with the New England Patriots defeating the Los Angeles Rams 13-3. With the Patriots coming out on top on the gridiron, we decided to take a look at which team and players fared the best on Twitter for the Social Bowl. …
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Brands Focus on Female-Centric Ads for Super Bowl LIII
By:Cynthia RamsaranViewers of Super Bowl LIII will have to wait until game day to see which team will bring home the Lombardi trophy, but they’re already clued in about which of their favorite brands will be advertising during the big game. Perennial and newbie advertisers have confirmed participation with teasers…
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