Taylor’s Enrichment Award Spotlight
By:Fabiola Peralta-RodriguezBecause we strive to enhance work experience and instill motivation across the agency, Taylor’s Employee Enrichment Program acknowledges those who have demonstrated the ability to excel. Every quarter, we look at executives who have exceeded their role expectations by going above and beyond their responsibilities. The recipients have the opportunity…
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Taylor’s Enrichment Award Spotlight
By:Fabiola Peralta-RodriguezBecause we strive to enhance work experience and instill motivation across the agency, Taylor’s Employee Enrichment Program acknowledges those who have demonstrated the ability to excel. Every quarter, we look at executives who have exceeded their role expectations by going above and beyond their responsibilities. The recipients have the opportunity…
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MLB Social Media All Stars
By:Alex IzenWith the 2018 baseball season well underway, our data and insights team compiled a lineup of MLB stars on the field and in the social media space. In seasons past, major league players often lagged on social media compared to other sports influencers but they've made some progress in recent…
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Esports Rising – Traditional Sports Leagues Are Ready to Cash In
By:Jesse SteinbergThis year will be a proving ground for traditional sports leagues as they go “all in” on esports, aiming to reach the younger, higher-income masses that leagues – and their brand sponsors – covet. In the U.S. alone, we’ll see the following launch this year: • NFL Madden Ultimate…
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Confessions of a Marketing Mom: The Value of Nostalgia
By:Cynthia RamsaranWhen I became a parent, I had no idea it would impact me as a marketer. All at once, as a new mom, I was hit with many different products that claimed to help with every one of my baby’s needs. As a consumer, I’d forego the ones that didn’t…
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