Taylor Awards Inaugural Fellowship to Syracuse University Newhouse Public Relations Student
By:Bryan HarrisWe are proud to announce Juwan Thompson as the winner of a fellowship program offered in partnership with the S.I. Newhouse School of Public Communications Graduate Public Relations Program at Syracuse University. Thompson, a Master’s student enrolled in the Fall 2018 Newhouse Public Relations Program, is the first-ever recipient…
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Female NFL Fandom 2018 Insights Study
By:Cynthia RamsaranWith the 2018 NFL season underway, brands are rolling out new campaigns to engage with football fans across the country. But despite the scope, reach and millions of dollars invested against these campaigns, there is one demographic that marketers tend to overlook year after year: the female fan. Taylor’s…
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Confessions of a Marketing Mom: Technology Keeps Me Connected
By:Cynthia RamsaranWomen have been balancing motherhood and full-time work for thousands of years. Whether it be on farms in ancient history, or in offices overlooking skylines, we all have one thing in common: we worry about our kids when we aren’t with them. There is nothing more disruptive than worrying…
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C-Suite Spotlight: Panini America CEO Mark Warsop
By:Bryan HarrisIn this new installment of our “C-Suite Spotlight” series, we sat down with a leader in the licensed sports collectibles industry. Mark Warsop, CEO of our client partner Panini America, recently spoke to us about Panini’s iconic FIFA World Cup sticker album, the U.S. collectibles market versus the global market,…
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Guinness Opens First Brewery in US since 1950’s
By:Tommy RothmanOur client partner Diageo recently celebrated a landmark moment with the opening of the Guinness Open Gate Brewery & Barrel House in Maryland. Guinness officially opened the doors to its first brewing operation in the US since the 1950’s with a ribbon-cutting ceremony last week. From the opening of a…
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