Article
Politics
How Brand Marketers Can Win the Election (Cycle)
Election seasons aren’t just busy for politicians—they also create ripple effects across industries, especially brand marketing. Political campaigns continue to flood the media landscape, with brands facing an increasingly complex environment to navigate. Election cycles influence not only ad spend and messaging but also shape consumer sentiment in ways that can impact the entire marketing mix. Smart brands don’t just react to these shifts—they anticipate them.
Article
DEI
Beyond Mirror and Mold: A New Approach to Diverse Representation in Marketing
In the ever-evolving marketing and advertising landscape, the power to shape societal norms and influence culture is undeniable. With this power comes a weighty responsibility, particularly when representing our society's diverse tapestry.