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Latest Stories

Article Placeholder ImageHow Brand Marketers Can Win the Election (Cycle)
Article
Politics

How Brand Marketers Can Win the Election (Cycle)

By
Kait Stack
and
Election seasons aren’t just busy for politicians—they also create ripple effects across industries, especially brand marketing. Political campaigns continue to flood the media landscape, with brands facing an increasingly complex environment to navigate. Election cycles influence not only ad spend and messaging but also shape consumer sentiment in ways that can impact the entire marketing mix. Smart brands don’t just react to these shifts—they anticipate them.
Article Placeholder ImageBeyond Mirror and Mold: A New Approach to Diverse Representation in Marketing
Article
DEI

Beyond Mirror and Mold: A New Approach to Diverse Representation in Marketing

By
Dr. Tolonda Tolbert
and
In the ever-evolving marketing and advertising landscape, the power to shape societal norms and influence culture is undeniable. With this power comes a weighty responsibility, particularly when representing our society's diverse tapestry.
Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars and change the world.
–  Harriet Tubman, The Powerful Legacy of Women with Disabilities